Shelby Alexander Meale
About Freelancer
Hello. I’m Shelby, an idea-led, strategically driven, and award-winning Creative Director with over 20 years of experience helping brands connect with their audiences.
Throughout my career, I’ve had the honour of working with some of London’s most revered agencies, such as Grey, Wunderman, and Saatchi Saatchi, along with a three-year-stint at McCann Dubai, working with strategists and leading creative teams, writers, designers, and third-party vendors to create work including TV, social, print, OOH, radio, brand activations, and purpose-led creative for global and regional brand such as Panadol, Barclays, Dubai Holding, and Virgin Media.
Now back home in Sydney, I feel re-energised and excited about continuing my creative adventure down under.
Want to find out a little bit more? Pop over to www.5H3L8Y.com, ping me an email, or give me a bell.
Website/showreel
Education
Australia’s premier course for aspiring creatives. Survived and graduated. https://www.awardschool.com.au
Work & Experience
Leading creative for the Sela X Newcastle United FC partnership creating experiences and content to help fans fall in love with NUFC’s new sponsor.
Creative Director for Visa, FIAT, and Jeep, where my team and I created AV, social, radio, and OOH. Along with my leading accounts, I also cracked briefs for Churchill Insurance and EE. • Client-facing and relationship development • Partnered with Strategy and Accounts to define problems and opportunities • Management and mentoring of creative teams
Creative Director for Panadol and acted as Global Brand Steward to help our sister agencies and creative teams across multiple regions, including Europe, Singapore, UAE, Argentina, and Australia, express Panadol’s creative platform across TV, social, digital, brand experience, and purpose-led creative. Was also CD for HSBC UK's B2B account. • Client relations and main creative point of contact • Managed creative teams locally and from multiple WPP agencies worldwide • Led multiple TVC and content shoots in London, Beirut and Mumbai • Global toolkit development and roll-out • Grey Creative Council member
Various freelance gigs including Grayling London working on Huawei across brand, social and PR. The Mix, Pernod Ricard’s in-house agency, and in Sky Creative’s little black book.
Contract CD for MullenLowe Dubai to lead Majid Al Futtaim’s (MAF) City Centre Malls creating multi-channel campaigns and helping the wider agency with new business pitches and growth. • Client-facing and relationship development • Managed a small team of creatives and designers
Creative Director at McCann Dubai leading Mastercard, Emirates NBD (UAE bank), Dubai Properties and Dubai Holdings. • Client-facing and relationship development • Oversaw multiple creative teams, designers, writers, developers • Conceiving and creating campaigns consisting of print, social, activation PR, and film • Led TVC, content and brand activation shoots • Silver Effie for Dubai Holding: This is Living
Contract Creative Director for the digital, social, and integrated offering across all key accounts. • Client-facing and relationship development • Define objectives for creative opportunities for our creative teams, designers, writers, and developers • Regularly worked collaboratively with BBDO and their teams on shared clients
Creative Director at the Saatchi & Saatchi sister agency leading, creatives, designers and developers to create social, content print and OOH. • Client-facing and relationship development • Grow, develop, and strengthen their digital capability across all clients • Account wins from China Southern Airlines and City Index
Associate Creative Director on Barclays and Virgin Media, where I and my creative partner, helped strengthen the creative output and client relationships. • Client-facing and presentations • Multiple awards including DMAs, Campaign Big Awards and Drum Media Awards • Led a small team of creatives and designers to create work across TV, DM, OOH, Radio and Print
Senior Art Director on accounts including Apple and British Airways creating work across social and online. • Led various briefs and projects • Oversaw with creative teams, designers and developers • Client presentations
Art Director working on many high profile and large scale projects from initial briefing, concepting, client presentation, and art direction. • Oversaw with creative teams, designers and developers • Spent time at our New York and Sydney offices working on campaigns and pitches
Digital Art Director at Harrison Troughton Wunderman responsible for developing creative solutions for clients such as Land Rover, Microsoft, Adidas, Xbox 360 and more. • Work included digital, micro-sites, rich media OLA, newsletters and viral campaigns • Gold DMA for Art Direction - Land Rover: Range Rover Sport launch experience
Art Director/Creative Lead for an independent creative studio conceiving campaigns and marketing. • Projects included websites, magazines, CD/vinyl sleeves, corporate identities • Daily client interaction through briefings and presentations • Project conceptualisation, management and execution
Co-founded and led creative of a small creative and digital studio developing digital advertising, websites and marketing materials. • Client relations and presentations • Oversaw and mentored three junior designers, a writer and developers
